Corporate Social Responsibility is the notion that makes the companies care for their stakeholders and provide services for them. A company should always care about its stakeholders besides caring for the profit that the company is making. They as well should be concerned about the environment and communities.
Lets us look at the example of Amazon.com. This is the largest online seller across the world, and people across the globe find this company trustworthy. As an online company, the goods bought from this company are delivered to the doorstep of the customer. But unlike any other company, this company does not release any annual Corporate Social Responsibility Report. For that, we have to rely on the data represented on the company’s website. As an international company and online seller, this company should have a broad Corporate Social Responsibility(“Amazonsmile Org Central: Customers shop. Amazon Gives.”).
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The company’s stakeholders have varying interests and being a global company, Amazon.com does its best to fulfill that. The company launches several Corporate Social Responsibility strategies, programs, and policies. The company is utterly concerned with the maintenance of its reputation and thereby promote Corporate Social Responsibility programs(Ferguson).
Amazon.com was ranked no. 1 in the Corporate Social Responsibility or CSR program across the globe in 2017. In their Corporate Social Responsibility or CSR program, they enlist customers as their topmost priority. The employees of the company are the next concern of the company, and serving the community is the last in this list(“Amazonsmile Org Central: Customers shop. Amazon Gives.”).
According to the company’s ethics, most of the priority is given to the customers of the company as they believe that customers are the primary determinant of the revenue each year. They ensure this by making a fair price of the products, prompt delivery system, and secure payment transaction system. Amazon.com is capable of using technology at its best for securing customers and their experience. The employees of the company are highly trained(Ferguson).
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Amazon.com is highly concerned about the employees and their involvement in the company. They believe that employees are determinant of the overall services that the company can provide. The employees are highly compensated, and they are given career development opportunities. The employees of the I.T. department of Amazon.com are highly paid as they develop the technology that ensures a company’s sales and other customer services. The company also has a competitive culture to secure the best services provided by the employees(Ferguson).
Amazon. com is a global company that is also concerned about the communities across the globe. They are interested in promoting various environmental and community services. This is a significant stakeholder group of the company as the customers’ perception of the company is profoundly affected by this. The company provides healthcare, education, and conservation services. They have created a wing for supporting the communities, and they have named it as Amazon smile. Amazon smile is concerned with raising funds from the annual revenue of the company as a certain percentage of the yearly company revenue is donated for various community services(Ferguson).
There are many examples that we can use to reflect the effort of the company towards providing Corporate Social Responsibility or CSR. In 2016, Amazon.com was the first company to take the initiative towards Feeding America. They have also made a step towards providing digital library services as in Kenya, they offered assistance to 500000 people as they digitalized 61 national libraries. This company has a ‘Girls Who Code’ that empowers and influences girls and women to develop a passion for coding. The company also affects its employees to participate in different community programs. The leading two stakeholder group has engaged and volunteered in various community programs. About 1000 employees volunteered, and the company donated USD 65000, which is about 160 hours of work to the non-profit organizations. They also provide cash donations to local and nationwide non-profit organizations(Dudovskiy).
This company is an online service provider is concerned about their ecological footprint as they used technology and vehicles to provide their service. They have already addressed this issue and influence other companies in this field. In Texas, .S.U.S., the company has developed its wind farm where it generated more than 1000000, which supports its services. The company also aims to produce 50 solar farms by 2020 to fulfill its energy demand. The companies headquarter in Seattle is highly energy-efficient and have recycling services. They also aim to establish 15 energy fulfillment facilities planted in the rooftops across .S.U.S., which will be able to generate 41 megawatts (M.W.M.W.). In 2017 the company celebrated tenth anniversary of the Frustration -free packaging as they claim that they have reduced 244,000 tons of packaging materials. The company also claims to have eliminated about 305 million shipping boxes in 2017(Dudovskiy).
In 2015, USD 290,000 was donated Amazon.com to relief efforts for the earthquake in Nepal, in 2012, about USD 320,000 donated to for Typhoon Haiyan relief in the Philippines and about USD 430,000 donated to Hurricane Sandy relief in the U.S. They also sent gift boxes to U.S. military and their children for their service towards the country(Dudovskiy). The efforts that Amazom.com takes towards the fulfillment of the CSR of the company are genuinely remarkable, and this supports their mission and vision statement. As a leading e-Commerce company across the globe, their efforts should influence other companies and have an excellent sustainable community culture.